PLAN/BUY: Audience
The appeal of MallFX is greater than housewives only.
With a hugely diverse audience of ABC1 adults, advertisers can target their markets at specific times of day. For example, mums with pushchairs favour mornings and early afternoon; teens are evenly weighted throughout the day; on weekdays business professionals appear mostly in the 12 - 2pm window and evenings; and men with wives and families feature during the weekend hot spots.
You can communicate with savvy achievers and ambitious fun lovers, with cultured connoisseurs and middle-of-the-road traditionalists. And you can reach them by day part and on those days of the week when they're present in shopping centres in the highest proportions.
Call National Sales (0)161 428 5544
MallFX is a brand name of 