PLAN/BUY: Audience
ProfilingShopping centre visitors account for most lifestyles and different life stages.
Behind the headline statistics that define the MallFX audience as predominantly younger, well off females is a broad spectrum of lifestyles. This enables brand advertisers to target customers with great precision.
- Almost 40% are single
- 26% are 16-24
- 20% are 55+
- 20% have incomes between £30k - £60K
- 51% of visitors are the Chief Income Earners in the household
- 27% play the Lotto or lottery games 2-3 times a week
- 66% represent the chief shopper in the household
- 22% visit the cinema once a month
By adopting MallFX touch screens, advertisers can classify the users with simple on-screen profiling techniques. The results are included in the end of campaign report.
Speak to us about the groups you need to target and we’ll plan how best to reach them. Back to intro
- Profiling
- Demographics by Centre
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MallFX is a brand name of 